Bob Steed, Trivani CEO, Meets with the World Food Programme

July 13, 2008

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The World Food Program is an international organization dedicated to feeding the world’s hungry. These are truly remarkable people managing the largest humanitarian organization in the world. The scale and scope of what they do is almost incomprehensible. At any given moment, they have up to 5000 trucks on the road delivering aid to some of the most dangerous, but important, aid-dependent regions in the world. The work they do is vital, heartfelt, and often dangerous, and they are truly dedicated to making the world a better place.

Goals and Strategies

WFP strives to eradicate hunger and malnutrition, with the ultimate goal in mind of eliminating the need for food aid itself.

The core strategies behind WFP activities, according to its mission statement, are to provide food aid to:

  1. save lives in refugee and other emergency situations;
  2. improve the nutrition and quality of life of the most vulnerable people at critical times in their lives; and
  3. help build assets and promote the self-reliance of poor people and communities, particularly through labour-intensive works programmes.

WFP food aid is also directed to fight micronutrient deficiencies, reduce child mortality, improve maternal health, and combat disease, including HIV and AIDS. Food-for-work programmes help promote environmental and economic stability and agricultural production.

Trivani CEO Bob Steed had the opportunity to meet with them in June, and they formed a strong relationship that may soon become an official partnership. We’re all very excited, so watch this blog for more news!

The following video is an example of the what the WFP does, and the challenges it faces.

If you would like to make a difference in our world and change a child’s life, please consider changing your personal care products, and shop Trivani online today! Your decision to make one change is that simple, and it is that powerful!


If you’d like to learn more about the World Food Program, check out their website at


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